Modern UX Practices
Apply the practices that made AI effective in coding to UX work. Build a research repository, functional personas, an AI-ready design system, and a shared skills library with clear rules.
UX Consultant and Digital Strategist
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.
Bringing AI into UX Work
AI has changed how teams write code, while many UX teams still work from scattered research and unwritten design decisions. Learn to build a research repository with cited insights, functional personas, a design system that records the team’s judgment, and quality checks. Package repeatable tasks as skills, and help developers and product managers do more UX work within shared standards.
What You Will Master
- Apply what made AI work for developers to UX work
- Organize research so AI can answer questions with cited findings and flag gaps.
- Create functional personas based on goals and tasks, and validate them with real people.
- Document design-system judgment for both people and AI to use consistently.
- Set practical rules for accuracy, privacy, brand, accessibility, usability, and oversight.
- Build a shared UX playbook and skills library for designers, developers, and product managers.
- Make a one-page case for a bounded, measurable pilot in your team.
Who is this for?
For in-house digital teams that want to use AI in UX work, including developers, product managers, designers, and researchers.
Replay coming soon.
Augment Your UX Workflow
Apply the practices that made AI effective in coding to UX work. Build a research repository, functional personas, an AI-ready design system, and a shared skills library with clear rules.
Warning: High intensity learning environment.
Attend Online Live and in Full HD
The Workshop is Live Now!
Watch the Replay
This Workshop Has Ended
Or Join In-Person from Downtown Minneapolis
Catch up on everything you missed.
A Full Day of Mastery.
Live, interactive workshops typically cost hundreds. Get the full experience at no cost — join a full-day session, ask questions in real time, and learn directly from expert instructors.
Missed the live session? Watch the full recording at your own pace and get the same expert instruction on demand.
Upcoming Live Workshops
Job Hunting in the Age of AI
Agentic iOS and Android Development
React Native in the Age of AI
AI for Engineering Managers
The Agentic Engineering Playbook
Testing Web Apps in the AI Era
Design Websites with AI the Right Way
Design AI-Powered Products
Complete Intro to AI
