Design Websites with AI the Right Way
Learn to use AI throughout a project without producing a generic site. Curate audience research and content, then prototype, build, and test. Leave with a repeatable workflow and reusable prompts.
UX Consultant and Digital Strategist
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.
Research. Write. Design. Build. Test.
AI can speed up every stage of a website project, but only when it has the right context and a way to judge its own output. In this workshop, follow one example project from audience research through information architecture, content, visual direction, prototyping, implementation, and light testing. Use existing analytics and customer data, turn stakeholder answers into clear copy, design with real content, and direct AI coding tools more effectively.
What You Will Master
- Brief AI with clear context, steps, output requirements, and quality rubrics, then verify its claims.
- Find your audience’s top tasks in existing analytics and customer data and source-backed research.
- Turn user tasks into a tested site structure and useful, on-brand content.
- Explore color, moodboards, and generated imagery with a clear design rationale.
- Prototype with real content and hand the design to an AI coding tool in a controlled build sequence.
- Check the result for accessibility, performance, usability, and visual hierarchy.
- Take away a repeatable website workflow and prompts for future projects.
Who is this for?
For freelancers, agency owners, and SaaS product owners. No coding experience required
Replay coming soon.
Design with AI the Right Way
Learn to use AI throughout a project without producing a generic site. Curate audience research and content, then prototype, build, and test. Leave with a repeatable workflow and reusable prompts.
Warning: High intensity learning environment.
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